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You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

You should use the unique counting method. You should use…

Read MoreYou’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?

You’re working with a national flower distributor planning their desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

Creative rotation rules, creative weight, creative scheduling Creative rotation rules,…

Read MoreYou’re working with a national flower distributor planning their desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?

You’ll need to create separate child advertisers beneath the parent…

Read MoreYour agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?

You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

Mobile reporting dimensions weren’t added into Report Builder. The campaign…

Read MoreYou’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

Google Analytics 360 Optimize 360 Surveys 360 Display & Video…

Read MoreYou’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign. Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

You included geographic, language, and technology targeting. You included three…

Read MoreYou’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?

You should select a third-party SDK. You shouldn’t need to…

Read MoreYou’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?