- Unique value
- Actual value
- Intrisic value
- Necessary value
The correct answer is:
- Actual value.
Category: AI-Powered Performance Ads Exam Answers
If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
- Maximize conversion value
- Maximize clicks
- Maximize conversions
- Target ROAS
The correct answer is:
- Maximize conversion value.
If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
- Because it would allow them to focus on maximizing website traffic in order to get new potential customers
- Because it would optimize for driving lead volume, as all customers create the same amount of value
- Because it would optimize for high-value customers as well as a high volume of leads.
- Because it would allow them to maximize total conversion value at a desired ROAS target or budget
The correct answer is:
- Because it would allow them to maximize total conversion value at a desired ROAS target or budget.
If digital leaders want to support Google’s AI, which of these steps should be their priority?
- Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
- Creating highly specified silos within their organization to permit specialization and multiple budget owners.
- Establishing budget processes that define digital marketing as a cost center for the organization.
- Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.
The correct answer is:
- Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
- Performance Max campaigns
- Search campaigns
- App campaigns
- Video campaigns
The correct answer is:
- Performance Max campaigns.
What’s a strong example of a business objective that is required when adopting an AI-powered solution?
- Marketing spend
- Cost-per-click
- Profit
- Cost of goods sold
The correct answer is:
- Profit.
How does a Performance Max campaign work to find potential customers for an advertiser?
- By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search
- By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience
- By optimizing campaigns across channels manually and insights into performance drivers
- By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory
The correct answer is:
- By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory.
???? Get all the latest and updated Google AI-Powered Performance Ads Certification Exam Answers
When keywords are created, what is their default match type?
- Phrase match
- Exact match
- Broad match
- Negative match
The correct answer is:
- Broad match.
Which of these are two key benefits of using the Insights page? (Choose two.)
- Discovering and applying consumer insights around things like rising search trends and new converting audiences
- Discovering and diagnosing performance issues so campaigns can be run more succesfully
- Understanding competitors’ weekly spend through analysis of consumer insights.
- Improving Search campaigns through the application of new consumer insights
The correct answer is:
- Discovering and applying consumer insights around things like rising search trends and new converting audiences
- Discovering and diagnosing performance issues so campaigns can be run more succesfully
What are the ways that Explanations can be used to improve the performance of campaigns?
- To reveal top asset combinations for every campaign type in a particular account
- To uncover why performance changes were made in just a few clicks
- To review recommendations for headlines and descriptions for the purpose of making stronger ads
- To determine the optimal level a campaign’s budget should be at in order to maximize performance
The correct answer is:
- To uncover why performance changes were made in just a few clicks.
