- They can create more unique headlines and descriptions.
- They should avoid using popular keywords in headlines and descriptions.
- They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
- They can use the Keyword Insertion tool to identify new keyword ideas.
The correct answer is:
- They can create more unique headlines and descriptions.
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Phrase match keywords, Exact match keywords, Smart Bidding
- Responsive Search Ads, Image Assets, Broad match keywords
- Smart Bidding, Responsive Display Ads, Uncapped budgets
The correct answer is:
- Smart Bidding, Responsive Search Ads, Broad match keywords.
- Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test.
- After the end of an experiment, assess performance over a period of time that includes ramp-up.
- Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
- As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments.
The correct answer is:
- Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
- Diagnostic insights
- Asset audience insights
- Search terms report
- Search trends and demand forecasts
The correct answer is:
- Search trends and demand forecasts.
- Product and brand consideration
- Website traffic
- Local store visits and promotions
- Brand awareness and reach
The correct answer is:
- Local store visits and promotions.
- Use any Smart Bidding strategy to make bids across channels with AI.
- Limit sharing audience data in order to allow AI to operate without human input.
- Build strong creatives customized to their sneaker products or offers.
- Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
The correct answer is:
- Build strong creatives customized to their sneaker products or offers.
- Establish a Maximize Clicks bidding strategy to increase website traffic volume.
- Come up with a strategy of importing offline values by using enhanced conversions for leads.
- Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
- Establish value rules based on audiences that have been to a local store in the past.
The correct answer is:
- Come up with a strategy of importing offline values by using enhanced conversions for leads.
- Providing only square images as a means of maximizing the frequency with which assets can serve
- Centering the most important content in the image asset to maximize impact
- Selecting images with a white background since these images tend to perform better
- Always uploading at least four relevant and unique images at the campaign or ad group level
The correct answer is:
- Always uploading at least four relevant and unique images at the campaign or ad group level.
- By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
- By using AI as a means of locating potential new customers across Google Ads inventory
- By increasing their incremental conversions through campaigns that include video ad formats
- By giving them more time to spend honing their unique value proposition through manually created assets
The correct answer is:
- By using AI as a means of locating potential new customers across Google Ads inventory.
- Check out industry reports that can help you predict query demand and set budget accordingly.
- Set aside a percentage of the budget for use in experiments and response to market changes.
- Send a supervisor a quarterly budget review as part of a request for additional testing allocations for the upcoming quarter.
- Create a monthly or weekly sync with the finance team in order to foster collaboration, share news and ideas about campaigns, and encourage flexibility in the budget.
The correct answer is:
- Set aside a percentage of the budget for use in experiments and response to market changes.
