- Fully flexible budgets based on stock price performance
- No set budget for a time period or initiative
- Fixed annual budgets that do not change even if demand fluctuates throughout the year
- Quarterly budgets that do not need approval to increase
The correct answer is:
- Fixed annual budgets that do not change even if demand fluctuates throughout the year.
- A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.
- In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
- An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.
- An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.
The correct answer is:
- In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
- Product and brand consideration
- Local store visits and promotions
- Website traffic
- Brand awareness and reach
The correct answer is:
- Local store visits and promotions.
- They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
- They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
- They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
- They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.
The correct answer is:
- They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.
- Creating a different budget for campaign experiments and unanticipated market changes
- Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
- Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
- Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget
The correct answer is:
- Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget.
- Keyword planner
- Bid strategy report
- Performance Planner
- Ad strength rating
The correct answer is:
- Bid strategy report
- Performance Planner
- By letting marketers know whether or not a trial campaign drove user action that wouldn’t have otherwise taken place, it gives marketers a fuller understanding of user behavior.
- By running simultaneous to an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise introduce bias.
- By running individual campaigns one-after-another, an A/B test gives room for enough of a ramp-down period between tests that results can be decluttered.
- By testing more than one variable at a time, an A/B test provides advertisers with information they can use to quickly adjust their campaigns.
The correct answer is:
- By running simultaneous to an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise introduce bias.
- Target simulators
- Diagnostic insights
- Keyword planner
- Ad strength rating
The correct answer is:
- They limit a marketer’s ability to compete in more auctions and match to more queries.
- They manually select the best combination of headlines and assets based on their review of data.
- They are a time-saver that allow for the creation of one ad with a number of headline and description assets.
- They cater to different device sizes, allowing advertisers a wider reach in regards to potential customers.
The correct answer is:
- They are a time-saver that allow for the creation of one ad with a number of headline and description assets.
- Focus each test on one variable at a time and use different tests to assess the effects of more than one change.
- After an experiment has ended, examine performance over a timeframe that includes a ramp-up period.
- Select two or three metrics to assess campaign performance and determine the winner of a test.
- Use a different approval process for new ads during experiments so that experiments can be conducted more expeditiously.
The correct answer is:
- Focus each test on one variable at a time and use different tests to assess the effects of more than one change.
