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What’s a common budget strategy in traditional marketing organizations?
Fully flexible budgets based on stock price performance No set…
Category AI-Powered Performance Ads Exam Answers
Read MoreWhat’s a common budget strategy in traditional marketing organizations?
What is the value of running a true A/B test with campaign experiments?
A/B tests can help marketers understand if their trial campaign…
An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
Product and brand consideration Local store visits and promotions Website…
An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
They allow for the measurement of changes on campaigns and…
You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
Creating a different budget for campaign experiments and unanticipated market…
A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
Keyword planner Bid strategy report Performance Planner Ad strength rating…
What’s the use in running a true A/B test with experiments?
By letting marketers know whether or not a trial campaign…
Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
Target simulators Diagnostic insights Keyword planner Ad strength rating The…
What are Responsive Search Ads good for?
They limit a marketer’s ability to compete in more auctions…
Which of the following is regarded as a best practice for creating a campaign experiment?
Focus each test on one variable at a time and…