You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?

• Creating a different budget for campaign experiments and unanticipated market changes
• Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
• Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
• Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget

The correct answer is:

• Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget.