Posted on September 7, 2023A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use? Keyword plannerBid strategy reportPerformance PlannerAd strength rating The correct answer is:Bid strategy reportPerformance PlannerPost navigationPrevious post: What’s the use in running a true A/B test with experiments?Next post: You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?