You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.
• Increasing the trustworthiness of the website.
• Reducing the bid rate on the ad.

The correct answer is:

• Changing the call-to-action message of the ad.