You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

• By setting manual bids for specific times of the day
• By setting minimum and maximum bid values according to the daily budget
• By saving time and marketing resources
• By integrating a large variety of signals to evaluate user intent
• By setting the appropriate bid for each and every auction.

The correct answer is:

• By saving time and marketing resources
• By integrating a large variety of signals to evaluate user intent
• By setting the appropriate bid for each and every auction.