You’re teaching a client how to handle content management and creation. How should the sales team be involved during this process?
Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.
Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.
Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.
At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.
