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Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

  • Create a separate placement for each of the three publishers.
  • Wait until all three publishers provide video ad specifications.
  • Create only one placement for all three publishers.
  • Wait until all three publishers have the same specifications.