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You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?

  • YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • Creators influence users’ purchasing decisions, but they take action on other platforms.
  • Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.