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You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.