Scenario: You are based in Boston, MA, but most of your customers are

You should launch the site outside your own business hours in Boston, MA, because you cannot risk US customers seeing the site with any errors. Even if Indian customers see a few errors, it’s okay.
You should find a low traffic time that works only for your Indian customers and audience, since they make up most of your business, and your other clients aren’t as important.
You should find a time when traffic is low for both American and Indian customers/visitors and launch at that time
None of the above is true. You should launch only at midnight, since everyone’s traffic is much lower at midnight.

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