Category: HubSpot CMS Hub Implementation Exam Answer

• Don’t interfere. You’re not a sales or implementation expert, and you should leave the prospect conversations to them. You could potentially derail the sales process.
• Since you can only answer a few of their questions, don’t bother trying. In prospect calls, you have to answer all questions correctly immediately, otherwise the deal will fall apart.
• Quietly submit an anonymous report to HR about how your team members aren’t sufficiently qualified for their roles, and are falling short of expectations.
• Let your team members know that you might be able to help. Answer any questions you’re comfortable with, and research the other questions for the prospect. Teamwork will set you up for success.

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• A medical company struggles to find a HIPAA-compliant CMS that allows their developers to focus on building servers.
• A software company wishes to purchase a data warehouse to store all of their CMS user behavior data in order to run regression analyses.
• A media company wishes to redesign their site to increase engagement without relying on ads, and without having to rely on developers for small site edits.
• All of the above.

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• HubSpot CMS is a flywheel. The flywheel is a metaphor used to talk about the HubSpot CMS.
• HubSpot CMS can help alleviate friction internally and for prospects and customers. It plays a vital role in all stages of the flywheel model (attract, engage, and delight).
• The HubSpot CMS is simply a flywheel that’s incredibly energy-efficient. When you add force to it and remove friction, it spins faster and faster.
• HubSpot CMS focuses on architecting the end-user experience

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• Because the client should be given time to evaluate whether the finished product meets their expectations
• Because you cannot complete a CMS implementation without a thorough URL redirection process
• Because the strategist’s variable compensation is determined by how many correct deductions they made throughout the timeline of the implementation
• Because project management tools reduce friction and remove barriers in your team’s operational support structure

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• Seasonal factors
• Issues with backlinks and redirectsf
• 414 URL errors
• Load speed (server speed, site speed, etc.)
• All of the above are accurate reasons for post-migration site metrics to potentially deviate from pre-migration averages. This is a trick question!

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• Preparing a user adoption education plan
• Building a content management playbook
• Putting a miscommunication plan in place to avoid office politics
• Instituting a progress tracking mechanism

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• You should install a chatbot immediately with HubSpot’s Conversations tool to address the conversion rate drop. This option may sound wrong, but chatbots have been proven to always increase conversion rates, even on sites that are designed poorly.
• You should increase your Google Adwords Spend through HubSpot’s Ads Add-On immediately to bring the right audience to your site.
• You should audit the site for design issues and other site performance issues in a systematic manner. The metrics suggest that the users may not be satisfied with the new site.
• The users have not yet visited the new site. You should ignore any data that suggests your site is underperforming for the first seven days after migration.

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• Reviewing website speed
• Reviewing your client’s CRM to make sure that all deal stages are named intuitively
• Reviewing your client’s survey integration to make sure they’re always collecting NPS data
• Cleaning up testing pages and developer assets wherever needed
• Both A & D

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• Very specific use cases, such as moving from an established domain to a brand new one, can result in some decreases in traffic.
• Very specific use cases, such as moving from an established domain to a brand new one, can result in some increases in traffic.
• Traffic can, in fact, increase after a website has been successfully redesigned.
• Traffic can sometimes decrease after a website has been redesigned
• A and D are not myths

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• When you have reason to believe that the client doesn’t care about the tasks
• When you know that you can earn a larger commission by leaving a few tasks unfinished
• When the log is completely outdated, seems to be from a different project, and does not reflect any of the tasks you would expect to be assigned by the strategist and supervisory committee
• When you are bored with the website’s UX design and want to hire a new UX designer
• You should never leave tasks unassigned. If you think something is incorrect, clarify it with the strategist and supervisory committee before proceeding to modify or ignore it.

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