Posted on October 16, 2022Which technique should you use when creating a video ad with an awareness objective? Let the product shine, and be different, yet simple.Make people core to the story and be different, yet simple.Let the product shine and put the brand front and center.Make people core to the story and keep branding subtle.Post navigationPrevious post: What’s the difference between traditional and emerging story arcs?Next post: You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?