Posted on October 17, 2022Which set of words outlines the key principles of Google’s ABCDs of effective creative? Attraction, Branding, Connection, DirectionAttention, Branding, Connection, DirectionAudience, Branding, Creativity, DirectionAttention, Branding, Creativity, DirectionPost navigationPrevious post: You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?Next post: When making a video ad with an awareness objective, which tactic should you use?