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Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

  • Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
  • Headlines should grab users’ attention and description lines should highlight the key features of the app.
  • Headlines should state only the name of the app and description lines should aim to educate and inform.
  • Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.