Posted on October 22, 2022Which of the following statements about private marketplaces (PMPs) are true? PMPs are invitation-only marketplaces.PMPs allow advertisers broader access to third-party supply.PMPs leverage Amazon’s header-bidding integrations.PMPs extend the benefits of programmatic to specific publisher buys.Post navigationPrevious post: Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)Next post: Which of the following describes the viewability standard used by the Amazon DSP?
