Unlock exclusive bundle offers on Google Ads, HubSpot & more! Unlock your discount now!
Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
- Increase bids and frequency caps on these line items
- Shift budget away from these line items to lower performing/delivering line items
- No action should be taken
- Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items
