Posted on October 5, 2022Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization? Target cost-per-lead (tCPL)Target cost-per-view (eCPV)Target cost-per-click (CPC)Target-cost-per-acquisition (tCPA)Post navigationPrevious post: When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?Next post: When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
