- Yes – help them create as many as they need for the information they want to know about their contacts.
- Yes – but focus primarily on properties to hold information connected to their buyer personas and the way they qualify leads.
- No – it’s better to teach them about the standard properties and then add custom properties later, after they already understand the basics.
- No – while adding custom properties is an option, creating new properties early on can lead to confusion and disorganization later.
