Posted on November 18, 2022What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy? Skippable in-stream ads and in-feed video adsNon-skippable in-stream ads and skippable in-stream adsSkippable in-stream ads and bumper adsNon-skippable in-stream ads and in-feed video adsPost navigationPrevious post: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?Next post: How should you approach evaluating video action campaign performance to drive more conversions?