- A home-decor advertiser who wants to reach people who recently bought a home.
- A real-estate advertiser who wants to reach people who recently graduated from medical school.
- A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
- A fly-fishing advertiser who wants to reach people currently in the market for waders.
- A baking-supply company that wants to reach people in the market for mixers.
