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The processes for creating an ideal buyer profile and creating a buyer persona are essentially the same except for one key difference. What is it?
- Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges.
- Buyer personas should be created primarily by the marketing team, while ideal buyer profiles should be created primarily by sales.
- Ideal buyer profiles are static, but buyer personas need to be continually updated.
- Buyer personas are optional, but every company needs to have at least one ideal buyer profile.
