The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group.
Uses machine learning to set bids, which saves time.
Guarantees reduced conversion costs for advertisers.
Is auction-specific to increase the chance for conversion.
Allows advertisers to serve ads only at specific times.