The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
Encourage siloed organizational structure, budgets, and meetings
Incentivize teams with unified goals and KPIs
Set separate goals and KPIs for each team
Suggest organizational changes to meeting structure, media budgets and KPIs.
Get to know different teams and what they’re measuring to track against their goals
