Category: Google Grow Offline Sales Exam Answer

Download Google Grow Offline Sales Exam Answer

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An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

  • She prefers to offer minimal input and relies on automated solutions.
  • She wants to deliver both Search and Display ads from the same campaign.
  • She wants the same level of results without managing the campaigns.
  • She prefers more control over all aspects of her Display campaigns.
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You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.

  • Suggest organizational changes to meeting structure, media budgets and KPIs.
  • Incentivize teams with unified goals and KPIs
  • Get to know different teams and what they’re measuring to track against their goals
  • Set separate goals and KPIs for each team
  • Encourage siloed organizational structure, budgets, and meetings
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You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.
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When should you use a location extension over an affiliate location extension?

  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you own your own business and you want to encourage people to visit your location
  • When you sell your products or services to large chain and small businesses
  • When you sell products or services in stores that share the same brand