Category Microsoft Search Advertising Exam Answer

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Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?

Modifier match Exact match Broad match Phrase match

Read MoreContoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?

Contoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?

Universal event tracking custom event goal Offline conversions App installs…

Read MoreContoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?