Posted on October 12, 2022Looking at the matrix below, what should your client do for leads that fall into the highlighted quadrant? Have sales make immediate contactHave marketing nurtureOffer group-based resourcesAvoid investing too many resourcesPost navigationPrevious post: True or false? Your client can only have one buyer persona per ideal buyer profile.Next post: Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant?
