Posted on October 2, 2022If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Maximize conversionsEnhanced cost-per-click (eCPC)Target impression shareMaximize clicksPost navigationPrevious post: Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?Next post: Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
