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If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?

  • Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.