HubSpot Marketing Software Exam Answers Guide

Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?

Answer

That’s a good idea – an inline thank you message is just as effective as a thank you page
That’s a good idea – while an inline thank you message doesn’t work for Decision stage offers, it’s just as effective as a thank you page for Awareness stage offers
That’s a bad idea – since it’s a downloadable offer, the only way to deliver the guide is with a thank you page
That’s a bad idea – we won’t be able to re-engage our new lead and move them further into the Buyer’s Journey

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Posted on November 30, 2018

All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

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All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

Answer

Putting a HubSpot form on a non-HubSpot hosted page
Importing a spreadsheet
The HubSpot Web Browser extension

Adding them manually

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Posted on November 30, 2018

Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specifically, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specifically, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

Answer

Yes – HubSpot allows you to build custom contact properties to track such information
No – You would have to use a CRM like Salesforce to track customer information
Yes – However, you would have to get a developer to engineer a solution
Yes – Custom contact information can be tracked in an already-existing catch-all field on each contact record called “Notes”

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Posted on November 30, 2018

Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix this issue?

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Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix this issue?

Answer

Delete the newer of the two contact records
Export the information, combine the information and import it as a net new contact
Go to the individual contact record and select the option to “Merge” the two contact records
Email the contact and ask them which is the more accurate profile

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Posted on November 30, 2018

All of the following are places you can use a personalization token in an email EXCEPT:

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All of the following are places you can use a personalization token in an email EXCEPT:

Answer

Email copy
Email settings
From email address
Subject line

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Posted on November 30, 2018

You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT:

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You want to organize the topics that you’re blogging about, to ensure that your blog stays focused. All of the following are possible ways to sort through your blog topics within the Blogging tool EXCEPT:

Answer

Sorting by the active and inactive topics
Sorting by the number of live posts associated with a topic
Sorting by the topics associated with individual blog authors
Sorting by the date that a topic was last used

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Posted on November 30, 2018

You are creating a social media style guide to share with the new hires on the team. This style guide will be used across all channels. To ensure consistency in your brand’s content, all of the following criteria should be included in the style guide EXCEPT:

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You are creating a social media style guide to share with the new hires on the team. This style guide will be used across all channels. To ensure consistency in your brand’s content, all of the following criteria should be included in the style guide EXCEPT:

Answer

Message voice and tone
Guidelines for including links
Guidelines for hashtag use
Publishing times for messages across channels

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Posted on November 30, 2018

Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook?

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Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook?

Answer

Yes – it’s an easy way to increase the visibility of the video
Yes – it’s a good way to build trust in your company, which will encourage people to download the ebook
No – videos are too large and slow down the loading time of your landing page
No – the visuals on your landing page need to relate directly to the ebook

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