- Iterate
- Test and measure
- Make data-driven decisions
- Review your goals and create a hypothesis
The correct answer is:
- Iterate.
Category: Hubspot Email Marketing Exam Answer
Fill in the blank: When performing email A/B tests, _______.
- testing one variable at a time is recommended, because segmentation renders multivariate testing impossible
- testing one variable at a time is recommended, because it allows you to isolate the effect of each variable
- testing multiple variables at a time is recommended, because it allows you to view a range of effects and possibilities in your email marketing
- testing multiple variables at a time is recommended, because it allows you to isolate the effect of each variable
The correct answer is:
- testing one variable at a time is recommended, because it allows you to isolate the effect of each variable.
Why is it important that your ESP integrates with your CRM?
- Because your delivery rate will not register if an explicit contact is not connected to the open.
- Because your segmentation capabilities depend on the amount of information you’ve gained from your audience.
- Because your automation capabilities depend on the amount of information you’ve gained from your audience.
- Because it’s important to track contacts that unsubscribed, so you can send them a specified re-enagagement campaign.
The correct answer is:
- Because your segmentation capabilities depend on the amount of information you’ve gained from your audience.
You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
- A negative delivery and a negative deliverability
- A positive delivery and a positive deliverability
- A negative delivery and a positive deliverability
- A positive delivery and a negative deliverability
The correct answer is:
- A positive delivery and a negative deliverability.
Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
- To ensure that there is a strong, thought-out reason behind every email you send
- To contribute to the overall ecosystem of the business
- Both A and B
- None of the above
The correct answer is:
- Both A and B.
Why is it important to have an email marketing sunset policy for graymail?
- Unengaged contacts can lead to higher negative metrics, which impacts your deliverability.
- Engaged contacts provide a wealth of behavioral data, which must be integrated into the CRM.
- Unengaged contacts require more emails to nurture them back, so the use of colorful personalization is key.
- Engaged contacts allow for more colorful experiments with copy and design, which are integral to sunset policies.
The correct answer is:
- Unengaged contacts can lead to higher negative metrics, which impacts your deliverability.
In email marketing, email authentication can be related to which of the following metaphors?
- A driver’s license
- Feedback
- A designer comparing two shades of white
- A compass
The correct answer is:
- A driver’s license.
What does ‘CTA’ stand for?
- Contacts to action
- Call to analyze
- Contacts to analyze
- Call to action
The correct answer is:
- Call to action.
Which of the following is NOT a variable you can test in an email marketing A/B test?
- Preview text
- Content length
- CTA size
- Contact time spent reading
The correct answer is:
- Contact time spent reading.
‘A software that provides delivery infrastructure for email marketing’ describes which of the following terms?
- ISP
- CTA
- ESP
- SPF
The correct answer is:
- ESP.
