- Reducing risk
- Improving open and click-through rates
- Building community
- Identifying best practices
The correct answer is:
- Building community.
Category: Hubspot Email Marketing Exam Answer
What is the first step in performing an A/B test in email marketing?
- Choosing your variables
- Deciding the necessary significance
- Determining your goal
- Creating your test groups
The correct answer is:
- Determining your goal.
What is another term for A/B testing?
- Change testing
- Split testing
- Hypothesis testing
- Shared testing
The correct answer is:
- Split testing.
In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
- 12%
- 38%
- 51%
- 95%
The correct answer is:
- 95%.
Which of the following are fundamental in creating persuasive copy?
- Knowing yourself
- Knowing your audience
- Knowing yourself and your audience
- Knowing automation
The correct answer is:
- Knowing your audience.
Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
- DMARC
- BIMI
- DKIM
- ESP
The correct answer is:
- BIMI.
What’s a conversion rate?
- The percentage of successful deliveries post-send
- The percentage of emails that are undelivered and returned to the sender
- The percentage of recipients who clicked a link in your email out of those who opened it
- The percentage of email recipients who completed the desired action after clicking on a link within the email
The correct answer is:
- The percentage of email recipients who completed the desired action after clicking on a link within the email.
You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
- Test and measure
- Analyze the data
- Collect relevant data
- Segment your audience
The correct answer is:
- Collect relevant data.
You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
- You’re performing above the industry average, so the discrepancies in data do not matter beyond that.
- Your last email is more compelling than your overall campaign’s emails, but you’re not performing as well as your overall industry.
- Your last email was not as compelling as the other emails in your campaign, but you’re doing well compared to others in your industry.
- Your last email is more compelling than your overall campaign’s emails, and you’re performing well above your industry’s average.
The correct answer is:
- Your last email is more compelling than your overall campaign’s emails, but you’re not performing as well as your overall industry.
Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
- Segmentation, personalization
- A/B testing, automation
- Automation, personalization
- Personalization, automation
The correct answer is:
- Personalization, automation.
