Unlock exclusive bundle offers on Google Ads, HubSpot & more! Unlock your discount now!
Which of the following is NOT a benefit of A/B testing?
Reducing risk Improving open and click-through rates Building community Identifying…
Category Hubspot Email Marketing Exam Answer
Read MoreWhich of the following is NOT a benefit of A/B testing?
What is the first step in performing an A/B test in email marketing?
Choosing your variables Deciding the necessary significance Determining your goal…
What is another term for A/B testing?
Change testing Split testing Hypothesis testing Shared testing The correct…
In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
12% 38% 51% 95% The correct answer is: 95%.
Which of the following are fundamental in creating persuasive copy?
Knowing yourself Knowing your audience Knowing yourself and your audience…
Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
DMARC BIMI DKIM ESP The correct answer is: BIMI.
What’s a conversion rate?
The percentage of successful deliveries post-send The percentage of emails…
You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
Test and measure Analyze the data Collect relevant data Segment…
You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
You’re performing above the industry average, so the discrepancies in…
Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
Segmentation, personalization A/B testing, automation Automation, personalization Personalization, automation The…