Posted on September 10, 2023Which of the following is NOT a benefit of A/B testing? Reducing riskImproving open and click-through ratesBuilding communityIdentifying best practices The correct answer is:Building community.Post navigationPrevious post: What is the first step in performing an A/B test in email marketing?Next post: ‘Comparing two versions of marketing material to determine which performs better’ is the definition for what term?