Category: Hubspot Email Marketing Exam Answer

Download HubSpot Email Marketing Certification Exam Answers

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What is personalization?

  • The likelihood your email will be seen and interacted with
  • The rate in which an email is delivered to an individual’s email address
  • How brands use data to create unique emails for each person on their email list
  • The process of separating your contacts into smaller groups of similar profiles

The correct answer is:

  • How brands use data to create unique emails for each person on their email list.
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What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?

  • It can give the impression that your spam rate is higher than it actually is.
  • It can give the impression that your unsubscribe rate is lower than it actually is.
  • It can give the impression that your open rate is higher than it actually is.
  • It can give the impression that your click-through rate is lower than it actually is.

The correct answer is:

  • It can give the impression that your open rate is higher than it actually is.
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What’s a click-through rate?

  • The percentage of successful deliveries post-send
  • The percentage of emails that are undelivered and returned to the sender
  • The percentage of recipients who clicked a link in your email out of those who opened it
  • The percentage of email recipients who completed the desired action after clicking on a link within the email

The correct answer is:

  • The percentage of recipients who clicked a link in your email out of those who opened it.
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Select all that apply. Why is data important in your email marketing?

  • It enables personalization features.
  • It helps you gather passive customer feedback about your email marketing.
  • It empowers consistent contact opens regardless of subject line relevance.
  • It can help you understand your customer behavior contextually.

The correct answer is:

  • It enables personalization features.
  • It helps you gather passive customer feedback about your email marketing.
  • It can help you understand your customer behavior contextually.