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Select all that apply. Why is data important in your email marketing?

  • It enables personalization features.
  • It helps you gather passive customer feedback about your email marketing.
  • It empowers consistent contact opens regardless of subject line relevance.
  • It can help you understand your customer behavior contextually.

The correct answer is:

  • It enables personalization features.
  • It helps you gather passive customer feedback about your email marketing.
  • It can help you understand your customer behavior contextually.