Posted on November 18, 2022How should you improve a video ad’s effectiveness in post-production? Remove supers so they don’t compete with the audio.Add closed captions since most viewers will watch with sound off.Increase the pace and tighten the framing.Lower the brightness to optimize for mobile device viewing.Post navigationPrevious post: You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?Next post: For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
