- Divide the total number of clicks on a link in a post by the total number of impressions
- Divide the number of conversions you received against the number of clicks you received on your links
- Divide the number of conversions you received against the total engagement rate
- Divide the total number of clicks on a link in a post by the total reach
The correct answer is:
- Divide the total number of clicks on a link in a post by the total number of impressions.
- Engagement Rate
- Conversion Rate
- Reach
- Impressions
The correct answer is:
- Ensure you’re counting link clicks for each post
- Ask influencer for engagement number on their post
- Compare your sales against your competitors
- Supply the influencer with UTM links to use
The correct answer is:
- Supply the influencer with UTM links to use.
- A list of industry influencers
- A crisis communications plan
- A measurement and reporting plan
- A social media audit
The correct answer is:
- A crisis communications plan
- A measurement and reporting plan
- A social media audit
- Content reach
- Follower count
- Clickthrough rate
- Post likes
The correct answer is:
- A key contact list of stakeholders
- A social media crisis drill
- A social media monitoring strategy
- A bank of pre-approved messages
The correct answer is:
- A social media monitoring strategy.
- Interacting with your audience in the comment section
- Distributing publishing responsibilities within your team
- Running a contest or giveaway
- Promoting user generated content
The correct answer is:
- Interacting with your audience in the comment section
- Running a contest or giveaway
- Promoting user generated content
- Paying for a series of video ads on YouTube
- Creating brand new TikToks specifically for a holiday campaign
- Paying to promote a customer’s post of them using your product
- Sharing a positive customer testimonial on LinkedIn
The correct answer is:
- Paying to promote a customer’s post of them using your product
- Sharing a positive customer testimonial on LinkedIn
- Any content that you have paid for an influencer to create and posted on your channel
- User generated campaign content created and shared by brand advocates
- Campaign images your team shot on location and published to branded accounts
- Thought-leadership content created internally, hosted on your blog and shared on social
The correct answer is:
- Campaign images your team shot on location and published to branded accounts
- Thought-leadership content created internally, hosted on your blog and shared on social
- A summary of your campaign objectives
- A target audience demographic breakdown
- An overview of the competitive landscape
- The actionable metrics your reported on weekly
The correct answer is:
- A summary of your campaign objectives
- The actionable metrics your reported on weekly.
