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Your click-through rate measures how many people click a link in your post. How do you calculate it?
Divide the total number of clicks on a link in…
Category Hootsuite Social Marketing Exam Answers
Read MoreYour click-through rate measures how many people click a link in your post. How do you calculate it?
What metric would you track to see how your followers are responding to your posts, including likes, shares and comments?
Engagement Rate Conversion Rate Reach Impressions The correct answer is:…
You want to track sales and web traffic to better understand how your influencer campaigns are resonating with your audience. How do you do this?
Ensure you’re counting link clicks for each post Ask influencer…
A social media strategy provides a roadmap for your team to achieve its goals. Which of the following are essential elements of a strong social media strategy? (Choose Three Answers)
A list of industry influencers A crisis communications plan A…
Your ad campaign objective is to increase product sales. Which of the following is an actionable metric that supports that objective?
Content reach Follower count Clickthrough rate Post likes The correct…
When creating a crisis management plan for social media, what element should you start with?
A key contact list of stakeholders A social media crisis…
What are some examples of commonly used social media tactics? (Choose Three Answers)
Interacting with your audience in the comment section Distributing publishing…
Paid, owned, and earned media converge to compliment and bolster each other on social media. Which of the following are examples of how to implement converged media tactics in your social media strategy? (Choose Two Answers)
Paying for a series of video ads on YouTube Creating…
A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following are examples of owned media? (Choose Two Answers)
Any content that you have paid for an influencer to…
When it’s time to create a final campaign report, there are two key things your stakeholders need to know. What are they?
A summary of your campaign objectives A target audience demographic…