Paid, owned, and earned media converge to compliment and bolster each other on social media. Which of the following are examples of how to implement converged media tactics in your social media strategy? (Choose Two Answers)

• Paying for a series of video ads on YouTube
• Creating brand new TikToks specifically for a holiday campaign
• Paying to promote a customer’s post of them using your product
• Sharing a positive customer testimonial on LinkedIn

The correct answer is:

• Paying to promote a customer’s post of them using your product
• Sharing a positive customer testimonial on LinkedIn