Category Google Grow Offline Sales Exam Answer

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The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

Encourage siloed organizational structure, budgets, and meetings Incentivize teams with…

Read MoreThe Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?

Business Profile manages store information, Merchant Center manages campaigns, and…

Read MoreYou work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

Location extension with a Google curated chain Affiliate location extension…

Read MoreYou recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?