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Category Google Grow Offline Sales Exam Answer

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Google Grow Offline Sales Exam Answer

Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?

Sales Leads Local store visits and promotions Website traffic

Google Grow Offline Sales Exam Answer

You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?

Store Sales Store Visits Local Actions Ad Actions

Google Grow Offline Sales Exam Answer

How would you define incrementality?

It’s a way to test variations of ad creative against…

Google Grow Offline Sales Exam Answer

What manual input will you need to provide when setting up a Performance Max for store goals campaign?

bids ad creatives ad placements creative combinations

Google Grow Offline Sales Exam Answer

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

Encourage customers to shop in your preferred channel Meet customers…

Google Grow Offline Sales Exam Answer

Which of these scenarios calls for a store-centric approach?

A business that would like their in-store customers to sign…

Google Grow Offline Sales Exam Answer

What’s a control group?

It’s a group included with the experiment but are still…

Google Grow Offline Sales Exam Answer

If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?

ad creatives creative combinations bids ad placements

Google Grow Offline Sales Exam Answer

When developing an online-to-offline strategy, how can you engage with your team?

Set separate online and offline KPIs and business objective for…

Google Grow Offline Sales Exam Answer

You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

Omnichannel Omnichannel + Store Centric Store Centric Online + Omnichannel