Google Grow Offline Sales Exam Answer - Page 2 of 16

You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

It’s near real-time attribution to fuel short-term business and bidding decisions
It’s a top-level modeling to understand what drives sales including media and all possible external factors
It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
It’s a way to test variations of ad creative against each other

Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.

Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

Geo experiments use random geographic regions assigned to control group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.

When users see your ads and then visit your store, Google attributes those store visits back to the ad views
When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
When users make a purchase in store, Google attributes those store visits back to ad conversions.
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.