- You should set up the campaign to engage with audience segments who’ve searched for your brand before.
- You should track lighter actions to provide more signals to Google’s machine learning algorithms.
- You should track only end actions to provide more accurate signals to our machine learning algorithms.
- You should set up the campaign to only engage with audience segments that have converted before.
- You should use skippable in-stream ads and non-skippable in-stream ads.
- You should use masthead ads and bumper ads.
- You should use skippable in-stream ads and bumper ads.
- You should use masthead ads and non-skippable in-stream ads.
- Use research-backed creative guidelines and iterate with experimentation.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll analyze historical feedback and make adjustments to bids based on performance signals.
- Life Events
- Custom Audiences
- Affinity Audiences
- Demographics and Detailed Demographics
- Infinite Taxonomy Audiences
- Life Events
- Affinity Audiences
- Custom Audiences
- You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
- You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You’d start with your data segments, then expand to Customer Match
- You’d start with your data segments, then expand to Affinity Audiences.
- You’d should start with Customer Match, then expand to your data segments.
- You’d start with Customer Match, then expand to Affinity Audiences.
- Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
- Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
- Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
