- Life Events
- Affinity Audiences
- Custom Audiences
- In-Market Audiences
- Online sales
- Product and brand consideration
- Brand awareness and reach
- Lead generation
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
- Production companies act as gatekeepers, since they control the biggest distribution channels.
- People switch between the many streaming services available and have shorter attention spans.
- Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
- Location
- Lead form
- Product feed
- Sitelinks
- You’d choose skippable in-stream ads and bumper ads.
- You’d choose non-skippable in-stream ads and skippable in-stream ads.
- You’d choose non-skippable in-stream ads and in-feed video ads.
- You’d choose skippable in-stream ads and in-feed video ads.
- You’d use lead generation.
- You’d use online sales.
- You’d use product and brand consideration.
- You’d use brand awareness and reach.
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Brand Lift
- Viewability with Active View
- Unique Reach and Frequency
- Reach Planner
- To reach new and relevant audiences who are likely to convert.
- To remove users from your data segments who aren’t likely to convert.
- To remove audience solutions you’ve applied that aren’t driving conversions.
- To reach audiences already familiar with your brand who are likely to convert.
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a generic call-to-action (CTA).
