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How should you approach evaluating video action campaign performance to drive more conversions?
Compare your CPA to that of non-brand Search performance and…
Category Google Ads Video Exam Answer
Read MoreHow should you approach evaluating video action campaign performance to drive more conversions?
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Skippable in-stream ads and in-feed video ads Non-skippable in-stream ads…
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
Skippable in-stream ads and non-skippable in-stream ads Skippable in-stream ads…
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
Life Events Custom Audiences Affinity Audiences In-Market Audiences
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with cost-per-view bidding to establish CPV performance, then switch…
You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Core performance metrics Viewability with Active View Brand Lift Forecasting…
For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads…
How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio. Add…
You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
You should start with your data segments, then expand to…
If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
You should use Reach Planner. You should use core performance…