Category: Google Ads Video Exam Answer

Download Google Ads Video Certification Exam Answers

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How should you approach evaluating video action campaign performance to drive more conversions?

  • Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
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It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

  • Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
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You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

  • You should start with your data segments, then expand to Affinity Audiences.
  • You should start with your data segments, then expand to Customer Match.
  • You should start with Customer Match, then expand to Affinity Audiences.
  • You should start with Customer Match, then expand to your data segments.