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If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
Action Consideration Hybrid Awareness
Category Google Ads Video Exam Answer
Read MoreIf your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
Custom Audiences Life Events Infinite Taxonomy Audiences Affinity Audiences
You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?
You’d use Viewability with Active View. You’d use Brand Lift.…
What streaming trend should YouTube advertisers be most aware of?
They should be aware that people are watching YouTube on…
If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
You should use masthead ads. You should use bumper ads.…
What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
Extending the reach of video ads to YouTube Live streaming…
How should you summarize the short-form content trend to a marketing expert?
Advertisers with awareness goals should create short-form content that’s highly…
Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
In-Market Audiences and Custom Audiences Affinity Audiences and Custom Audiences…
To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
You should use lead generation. You should use brand awareness…
What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use brand awareness and reach. You’d use product and…