- Action
- Consideration
- Hybrid
- Awareness
- Custom Audiences
- Life Events
- Infinite Taxonomy Audiences
- Affinity Audiences
- You’d use Viewability with Active View.
- You’d use Brand Lift.
- You’d use Unique Reach and Frequency.
- You’d use Reach Planner.
- They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
- They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- They should be aware that people are switching between the many streaming services available and have shorter attention spans.
- You should use masthead ads.
- You should use bumper ads.
- You should use in-feed video ads.
- You should use non-skippable in-stream ads.
- Extending the reach of video ads to YouTube Live streaming and Premieres.
- Extending the reach of video ads to a collection of leading publisher sites and apps.
- Providing access to more engagement metrics to measure the impact of the campaign.
- Providing access to engage with audiences on the YouTube mobile homepage.
- Advertisers with awareness goals should create short-form content that’s highly engaging.
- Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- Focus on either long- or short-form content, as using both creates an inconsistent experience.
- In-Market Audiences and Custom Audiences
- Affinity Audiences and Custom Audiences
- Affinity Audiences and Life Events
- Life Events and In-Market Audiences
- You should use lead generation.
- You should use brand awareness and reach.
- You should use product and brand consideration.
- You should use online sales.
- You’d use brand awareness and reach.
- You’d use product and brand consideration.
- You’d use online sales.
- You’d use lead generation.
