- Offer a prize for watching to the end and require sign-up to receive it.
- Use familiar faces like celebrities, YouTube creators, or influencers.
- Use current music selections from top artists in specific music genres.
- Include branding and calls-to-action in the entire length of the video ad.
- Front-load the story arc, focus on framing, and use familiar faces.
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
- When the bumper ad was skippable.
- When consumers viewed a bumper ad three or more times.
- When the bumper ad was shown on the right frame.
- When the bumper ad showed for 10 seconds.
- Trick viewers into thinking they’re watching something different.
- Offer free and discounted goods or services to entice ad viewers.
- Slow down your ad’s pacing and take your time communicating.
- Break the fourth wall in your ad by speaking directly to viewers.
- Use humor to boost ad recall, brand awareness, and viewership.
- Custom Affinity
- Program Candidate
- Detailed Demographic
- Determinant List
- Custom Remarketing for YouTube
- Customer Match Audiences for YouTube
- Custom Intent Audiences for YouTube
- Similar Customer Audiences for YouTube
- The advertiser must have at least 10 video ads currently in their account.
- The advertiser must have at least 25 employees at each listed location.
- The advertiser must have multiple physical locations in eligible countries.
- The advertiser must spend $50,000 on Google Ads and YouTube monthly.
- YouTube campaigns require no management.
- YouTube is powered by Google data and tools.
- YouTube refunds advertising spend if no conversion goals are met.
- YouTube has the smallest number of advertisers in each vertical.
- In highly engaged moments when her audience is at home, not distracted by the world around them.
- In highly engaged moments when her audience needs YouTube content that’s general and popular.
- In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
- Creators are paid for generating cross-channel engagement.
- Creators are paid each time they upload YouTube content.
- Creators are paid for surpassing specific subscriber counts.
- Creators are paid for sharing ads alongside their content.
