- Google Ad Manager
- Google Shopping
- Google Search Ads
- Google Tag Manager 360
Category: Google Ads Video Exam Answer
Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)
- Google Search Ads
- Google AdSense
- Google Analytics 360
- Google Marketing Platform
Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
- Attract, Baseline, Call-to-action, Distract
- Automatic, Bold, Callout, Disrupt
- Attract, Brand, Connect, Direct
- Audience, Bait, Connect, Divert
For TrueView for action, which three events can make up an online conversion?
- Visits, video downloads, user referrals
- Likes, subscriptions, user comments
- Repeat views, engagement time, loads
- Clicks, video engagement, impressions
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
- Invest in high-end camera systems to shoot video ad segments.
- Use bright colors and loud noises to capture attention in the first five seconds.
- Hire a professional writer to craft the scripts for your YouTube campaigns.
- Front-load the story arc by opening the ad with impact and grabbing their attention.
Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
- Users choose YouTube for its lengthy free-trial period.
- Users choose YouTube to access a local cable provider.
- Users choose YouTube to play games across platforms.
- Users choose YouTube for rich and diverse content.
Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
- Lower auction bidding, email lists, and social reports
- Console usage, channel subscriptions, and data volume
- Real-time data, powerful signals, and cross-device reach
- Competitive analysis, refundable budgets, and email lists
Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- Motivation: enticement, calls-to-action, engagement
- Morale: increased satisfaction, higher retention, approval
- Development: upgrades, pre-rolls, experimentation
- Action: online conversions, store visits, sales lift
Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
- YouTube pays creators per 1,000 views of their uploaded videos.
- YouTube pays creators a set fee for every video they upload.
- YouTube pays creators to share ads alongside their content.
- YouTube pays creators according to channel subscriber counts.
Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
- Demographics audiences
- Branded Lift audiences
- Custom Event audiences
- Customer Match audiences
