- Affinity Audiences
- Infinite Taxonomy Audiences
- Life Events
- Custom Audiences
- They help you understand who your most valuable customers are on YouTube and how to reach them.
- They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
- They help you understand what audience solutions in an existing campaign are delivering the best results.
- They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
- For infrastructure, community, freedom, and income
- For infrastructure, reach, freedom, and income
- Infrastructure, community, creativity, and income
- For infrastructure, reach, creativity, and income
- You’d use Viewability with Active View.
- You’d use Brand Lift.
- You’d use Reach Planner.
- You’d use Unique Reach and Frequency.
- You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
- You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
- You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
- Mono-platform and view-based
- Impressions
- Actions
- Clicks
- Views
- You’d set up the campaign to engage with audience segments that have searched for your brand before.
- You’d set up the campaign to only engage with audience segments that have converted before.
- You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
- You’d track only end actions to provide more accurate signals to our machine learning algorithms.
- Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
- It provides trustworthy popular reach forecasts, media mix options, and fresh data.
- It provides trustworthy unique reach forecasts, media mix options, and fresh data.
- It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.
